![]() There is a lot to be said for the age-old saying of attracting the “right kind” of visitors.Ĭurating your advertising content to the interests of your visitors creates a trusted environment around your brand and website. Once you have a baseline of ad engagement data, you can then explore ways to encourage your users to disable Ad Blockers on your site, starting with an Ad Blocker detector. This self-service approach is what we have applied to our Advertiser Reporting Add-On. In addition, this will result in you receiving less calls from them which is always a bonus. ![]() Measuring the effectiveness of your advertising is especially beneficial when working with an ad network to curate and manage your website adverts.Ī reporting system which grants your advertising partner access to the relevant statistics and data will ensure that they can easily change the content when it isn’t performing optimally. Positioning ads is a balancing act between not being obtrusive but still being visible. Due to the varied nature of WordPress sites, customers often complicate the display of ads and become over-ambitious with their setups right out of the gate. The effectiveness of your website advertising will vary depending on placement and relevance. Are Ad Blockers Costing You Revenue?īefore looking at how to communicate with users, it is important to acknowledge that these practices are only going to benefit your business if you are measuring and keeping track of ad engagement in the first place. Understanding these pain points and addressing them in your messaging and approach is the first step to convincing your users to turn off their Ad Blockers. So, how can we convince users to turn them off? 41% of people use Ad Blockers to protect their privacy.Įquipped with this information, it is clear that the majority of website visitors are using Ad Blockers for valid reasons.Almost 41% feel ads are not relevant to them.Ads get in the way of the visitor experience for 55% of people.Over 62% of users aged 16-64 say there are too many ads.The more insightful statistics are why people are choosing to use ad blockers. While this is significant, it doesn’t tell the full story. However, on a personal level, a significant percentage of online users are tired of being bombarded with advertisements.Īs of 2022, 37% of global internet users use ad blockers according to Hootsuite. On a business level, advertising is crucial and often fundamental to the success or even the survival of websites. There is a strong conflict in how we perceive and receive advertising.
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